Privacy Policy

What is it about?

This privacy policy (“Policy”) explains how Fuerte LLC, doing business as Fuerte ("company,” "we,” "us,” and "our") sets out the basis on which any Personal data, collected from you (“users” or “you”) or that you provide us with, will be processed by us.

This includes the various ways in which You interact with Us, whether personally, by email or by phone, and/or through our Fuerte’s website,, (“website”). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information.

“Personal data” means any information relating to an identified or identifiable natural or legal person, according to Data Protection Law of United Arab Emirates.

Please read the following carefully to understand how We will process your Personal data.

Who is responsible for processing your Personal data?

For the purposes of applicable data protection law, Fuerte LLC is the “data controller” of any personal information provided to us. Very occasionally, we will act on specific retainers as a “processor” (meaning that we process personal data only in accordance with the directions of a data controller, or as otherwise permitted by law).

Please read the following information carefully to understand our views and practices regarding how we handle personal information.

Which Personal data do We collect from You and for what purpose?

When You contact Us

We may collect personal information from you when you contact us or when you communicate or request information from us (for example by email, in writing, by phone, online or personally), We can collect Personal data you exchange with us. This Personal data includes any information you may share with us, such as your full name, postal and email addresses, etc.

This Personal data is collected in order to provide you with the service you need and ask for.

When You use our Website

When You use our Website, We may automatically collect the following Personal data:

  • Information regarding the use of our website, including any information you may share with us or enter on our website;
  • Technical information, including the Internet Protocol (IP) address used to connect your computer to the Internet, the type of mobile device you use, a unique device identifier (for example your device’s IMEI number, the MAC address of the device’s wireless network interface or the mobile phone number used by the device);
  • Time and location data.

The purpose of this processing is to allow you to browse web pages efficiently while storing your settings and to offer you the best experience possible on our website.

When you create an account

When you create an account on our Website, you agree that we process the Personal data that you share with Us or that concerns you.

The following Personal data is processed:

  • Information regarding the use of the account, including your user name (email address) and your password, your first name, last name, postal address, and any information You may share optionally with Us (such as your Company, a VAT number, etc.);
  • Technical information, including the IP (Internet Protocol) address used to connect your computer to the Internet, the type of mobile device you use, a unique device identifier (for example your device’s IMEI number, the MAC address of the device’s wireless network interface or the mobile phone number used by the device);
  • Information regarding payment methods that you use on our website;
  • Time and location data.

This Personal data processing is necessary to allow you to buy fonts and manage all your orders.

When you use a social network

When you authorise a third party social network (such as Facebook, Twitter, Instagram, etc.) to share your Personal data with us, we are entitled to receive any Personal data that you share publicly on the social network, that is part of your profile or that you allow the social network to share (for example your name, email address, gender, profile picture, friend list or contact list, preferences, etc.).

Fuerte LLC will also receive Personal data related to your profile when you use a feature of a social network that is integrated to the website or when you interact with us through the social network. You should be aware at all times of the applicable terms of use and the privacy policy of each social network that you use and that for which we have no responsibility.

This Personal data is collected in order to personalise and improve your experience and in order to inform you of offers and news that might be of interest to you.

Who do We share your Personal data with?

With our data processors

The information you provide may be confidential, and we will maintain such confidentiality and protect your information in accordance with our professional obligations and applicable law. We have arrangements in place with personnel and service providers who may process your personal information, to ensure that confidentiality is maintained.

With third parties

In relation to any other disclosures to third parties, we may share your Personal data with with your consent, for instance with the payment provider you choose. When allowed or required by law, we may share as well your Personal data according to the conditions provided for by these laws.

We do not sell, rent, distribute, or otherwise make, personal information commercially available to any third party.

In addition, we make use of third party technology services including, amongst other things, cloud security systems. The use of these services may require your personal information to be held in the cloud on infrastructure managed by the relevant service provider.

What is our Cookie Policy?

What is a Cookie?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Fuerte LLC) are called "first party cookies". Cookies set by parties other than the website owner are called "third party cookies". Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

Cookies do lots of different jobs, like letting You navigate between pages efficiently, remembering your preferences, and generally improving your User experience. They can also help to ensure that adverts You see online are more relevant to You and your interests.

Cookies in themselves do not identify the individual User, but just the computer or mobile device You are using via a randomly generated identifying tag.

We use first and third party cookies for several reasons. Some cookies are required for technical reasons in order for our Websites to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our Websites for advertising, analytics and other purposes. This is described in more detail below.

How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent. The Cookie Consent allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.

The Cookie Consent can be found in the notification banner and on our website. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. You may also set or amend your web browser controls to accept or refuse cookies. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser's help menu for more information.

What type of Cookies do We use?

Type of Cookies (including our data Processors’ Cookies) that We use on our Website and the reason why We use them are described below:

Category 1: Strictly Necessary Cookies

These Cookies are strictly necessary to provide you with services available through our Websites and to use some of its features, such as access to secure areas. Without these Cookies, some elements of our Website may be blocked or not function correctly.

We use these Cookies in order to let You access our Services. The processing of the Personal data collected by these Cookies rely on our legitimate interest and allow a correct functioning of our Website.

Category 2: Third party Cookies

We may include on our Website third party’s computer applications allowing You to share our Website’s content with other people and let them know your opinion or consultation about a content of our Website. These cookies collect information that is used either in aggregate form to help us understand how our Websites are being used or how effective our marketing campaigns are, or to help us customize our Websites for you.

These Cookies use is subject to the third party privacy policy over which We have no control. Please refer to the privacy policy of the respective social network in order to learn more about the way it uses its Cookies.

We use in particular Google Analytics to keep an anonymous track of the use and activity of our Website. Google Analytics is a web analysis service provided by Google LLC (“Google”). Google Analytics uses Cookies in order to analyse the way You use the Website. You may consult in order to determine the way your Personal data is collected and used by Google. You may refuse the use of these Cookies by uploading and installing the browser plug-in available under  An opt-out Cookie will be activated on your computer in order to prevent any upcoming collection of your Personal data

How do We protect the security of your Personal data?

We have put in place appropriate security measures pursuant to the acknowledged rules of the art. This includes in particular an access limitation and security and organisational measures.

Please note however that We cannot guarantee an absolute security for your Personal data, to the extent that the Personal data retention and electronical transmission involves certain risks.

How will We let You know of changes to our Policy?

We may update this Policy from time to time without prior notice, so please check it regularly. However, We will aim to bring any significant changes to your attention.

Jurisdiction and applicable law

This Policy and any question arising from it or linked to it, and to the use of the Website, are subject to United Arab of Emirates law, excluding its conflict of law rules.

Where can I get further information?

If you have any questions about our use of cookies or other technologies, please email us at